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About Us » Our Core Values
Multiple Bottom Lines
Our mission is to inspire, support, and serve continuous spiritual awakening and its expression in the world. We do this by creating and distributing programs of the highest authenticity and quality of content. We are committed to maintaining a healthy level of profitability and creating a workplace environment that fosters love, caring interactions, and personal development.

A Workplace That Encourages Authenticity
We celebrate the human experience and we welcome our whole, authentic selves into the workplace. Families, animal companions, spiritual practices, individual work styles, the lack of a dress code, and flexible schedules (when possible) are part of our culture. We honor diversity, and we are determined that no one will be disrespected on the basis of race, creed, religion, age, physical ability, or sexual orientation.

Individual Growth and Expression
We encourage the practice of mindfulness in every aspect of our work, in order to foster an atmosphere of personal responsibility and interconnectedness. We acknowledge that every person in the organization carries wisdom, and we welcome new ideas, suggestions, and perspectives, regardless of authority or position. By offering financial support for training and education, we nurture professional and personal growth.

Building Workplace Community
We actively build workplace community through all-company meetings, rituals, and celebrations, and by providing common gathering space. We have fun, work hard, and take the extra time to be kind and thoughtful toward one another.

Honest and Respectful Communication
Conscious, mindful, direct communication and deep listening are the foundation of our personal and group interactions. We relate to customers, vendors, professional partners, and each other with integrity and respect. We treat other people the way we would like to be treated.

Employee Ownership
Every employee is encouraged to think and act as a part owner. Information, strategy, and financial data (except compensation) are openly shared, with the conviction that an accurately informed team can best contribute to the growth and health of the company.
Through an Employee Stock Ownership Plan and an annual profit sharing plan, employees have the opportunity to share in the growth and financial success of Sounds True.

Compassion in Action
Through a committed donation program, we distribute our products to people who would otherwise not have access to them. We support nonprofit organizations by matching employee donations and encouraging them to volunteer on paid time. We strive to protect and preserve the earth by minimizing our negative impact on the environment.

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