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Q&A with Rick Jarow, Jeff Klein, Spencer Sherman, and Vicki Robin
Q & A
Q
What is Conscious Business and why is it relevant?


AConscious Business is a way of building and conducting a business that recognizes that business serves a purpose beyond return on investment, operates in the context of interdependence, and functions to deliver value to all of the stakeholders in its interdependent system. Conscious Business is relevant in various ways. On a basic level, identifying and standing for purpose, a company catalyzes energy, enthusiasm, and engagement. Purpose inspires, motivates, and keeps teams on track. A company's specific purpose does not necessarily have to be "to make the world a better place," but ...

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