What Does It Take to Be Successful in the Connection Economy?

Seth Godin is the author of many bestselling, industry-redefining books on business, marketing, and creativity such as Purple Cow, The Icarus Deception, and The Dip. In this excerpt from his audio program Leap First: Creating Work That Matters—chosen by Sounds True founder and publisher Tami Simon—Seth shares his insights into why certain Internet ventures succeed while others aren’t ever able to get off the ground. According to Seth, it’s not a matter of knowledge or skill—rather, those entrepreneurs that communicate with vulnerability tend to connect more fully with their customers. In the words of Tami Simon, “Seth challenges listeners to take a risk and create value by being genuine in communicating what you care the most about.”

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