{"id":19848,"date":"2023-01-10T13:29:41","date_gmt":"2023-01-10T20:29:41","guid":{"rendered":"https:\/\/resources2.soundstrue.com\/?p=19848"},"modified":"2023-01-10T13:35:54","modified_gmt":"2023-01-10T20:35:54","slug":"authenticity-is-a-unique-superpower-that-we-all-have","status":"publish","type":"post","link":"https:\/\/resources2.soundstrue.com\/blog\/authenticity-is-a-unique-superpower-that-we-all-have\/","title":{"rendered":"Authenticity is a Unique Superpower That We All Have"},"content":{"rendered":"

People often think that \u201cpersonal branding\u201d is a dirty word. That it revolves around ego and vanity and self-promotion. After building and running my personal branding agency,<\/span> SimplyBe.<\/span><\/a> and reflecting on our unique approach to this space, I realized that there was something much deeper to this work.<\/span><\/p>\n

Each of us is here for a specific reason. Each of us has a light that we need to shine. And most people don\u2019t know how to technically, practically tell their own story. Most of all, they don\u2019t feel they have the permission, the confidence, the support, to take the leap. My book, <\/span>Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself<\/span><\/i>, is that permission slip\u2014for you to get out of your own way, to dive deep and take the journey within. Although often perceived as a practice in exterior image, personal brand is really about how you see <\/span>yourself<\/span><\/i>, how you <\/span>know<\/span><\/i> yourself, how you come to <\/span>cherish<\/span><\/i> yourself. That is the journey that awaits you in <\/span>Be<\/span><\/i>.<\/span><\/p>\n

There are a lot of people who don’t want to be on social media or don’t want to be \u201cfamous\u201d and therefore feel like the work of personal branding isn\u2019t for them. But frankly, it doesn\u2019t matter if you use social media every day or if you never touch it for the rest of your life\u2014<\/span>you have a personal brand.<\/b><\/p>\n

Your personal brand is your value. It\u2019s your worth. It\u2019s the impression you leave behind in any room or crowd. It\u2019s how you make people feel. It\u2019s how you interface with people wherever you go\u2014the way you treat your barista, the way you talk to your children\u2019s teachers, the way you communicate with your team at work, how you create relationships in our community. It\u2019s your <\/span>legacy<\/span><\/i>. All of these daily interactions are opportunities to hone and master your brand on your terms. <\/span>That<\/span><\/i> is personal branding.<\/span><\/p>\n

My background is in marketing and branding. I\u2019ve cut my teeth in the world of social media working with Fortune 500 brands over the last 15+ years. That said, in this book you will find frameworks and easy DIY tools to build your brand from the ground up and to take it online and leverage it to build your business, your career, your reputation, your followership. You\u2019ll learn how to craft a message and a strategy, build PR awareness, create original content, identify your competitive landscape, and much more. It is a very tactical book in that sense. But my biggest inspiration and passion is bringing more humanity to business. <\/span>Be<\/span><\/i>. is a personal empowerment book at its core. Simply put, <\/span>Be<\/span><\/i>. is a study in the power of authenticity.\u00a0<\/span><\/p>\n

Authenticity is a unique superpower that we all have. It\u2019s a practice in you simply being you, inclusive of all of your shadows, sh*t, failures, weaknesses, AND all of your successes, triumphs, talents, and unique gifts. That\u2019s what <\/span>Be<\/span><\/i>. will really challenge you to own\u2014your fully unapologetic YOU.<\/span><\/p>\n

My book is far more than what meets the eye. I hope you pick it up and learn that you, indeed, have a brand and that this simply means that you have something worthy and meaningful to share with the world. Personal branding, at its core, is an act of service. It is about what we are here to give versus what we are here to get. And when we architect a personal brand from that place, we come alive.<\/span><\/p>\n

The world needs your light.<\/span><\/p>\n

The world needs you to shine.<\/span><\/p>\n

Every one of us has not just the privilege but the responsibility to step forward and simply<\/span> be.<\/b><\/p>\n

Don\u2019t let us down.<\/span><\/p>\n

With love and light,<\/span><\/p>\n

Jessica Zweig<\/b>
\n<\/b>Bestselling author of <\/span>Be<\/span><\/i>.<\/span>
\n<\/span>Founder & CEO,<\/span> SimplyBe.<\/span><\/a><\/p>\n

 <\/p>\n

\"Jessica<\/b><\/p>\n

Jessica Zweig <\/b>is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She’s been named a \u201cpersonal branding expert\u201d by <\/span>Forbes<\/span><\/i>, a Top Digital Marketer to Watch by <\/span>Inc.<\/span><\/i>, one of 2020\u2019s Most Notable Entrepreneurs by <\/span>Crain\u2019s Chicago Business<\/span><\/i>, and the 2018 and 2019 recipient of the international Stevie<\/span>\u00ae<\/span> Award for Female Entrepreneur of the Year. She’s been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit <\/span>jessicazweig.com<\/span><\/a>.<\/span><\/p>\n

Author photo \u00a9 Lindsey Smith<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/b><\/p>\n

 <\/p>\n

Learn More<\/b><\/p>\n

Amazon<\/span><\/a> | <\/span>Barnes & Noble<\/span><\/a> | <\/span>IndieBound<\/span><\/a> | <\/span>Bookshop<\/span><\/a> | <\/span>Sounds True<\/span><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

People often think that \u201cpersonal branding\u201d is a dirty word. That it revolves around ego and vanity and self-promotion. After building and running my personal branding agency, SimplyBe. and reflecting on our unique approach to this space, I realized that there was something much deeper to this work. Each of us is here for a […]<\/p>\n","protected":false},"author":33,"featured_media":19851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[],"footnotes":""},"categories":[394,382],"tags":[53],"contributor":[950],"class_list":["post-19848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conscious-business","category-mindfulness","tag-blog","contributor-jessica-zweig","slider-tags-blog"],"yoast_head":"\nAuthenticity Is A Unique Superpower That We All Have<\/title>\n<meta name=\"description\" content=\"Learn about authenticity is a unique superpower that we all have with insights from Sounds True teachers. 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