The New Alpha Male

Walking the Path of the Heart
Streaming Audio (Immediate Access)
Digital goods limited to 1 product per purchase
The playbook for men has never been more complex. With the old models breaking down and toxic masculinity receiving a long-overdue reckoning, it’s time for a new game plan: The New Alpha Male, by Lance Allred. Here, this NBA star and leadership consultant helps men break down the outdated “truths” about entitlement, addiction, fear, and spirituality—and offers Seven Principles of Perseverance to help us build a wiser, healthier, and stronger vision of manhood.
Full Description
A Timely New Guide for Masculine Empowerment in a Changing World 
These days, we hear plenty about what’s wrong with men—like toxic masculinity, patriarchy, mansplaining, and male privilege. But how does a man get it right? “Men are being asked to adapt to our changing world, yet many still want to play by the old rules,” teaches Lance Allred. Now this former NBA star and leadership consultant presents a new game plan for evolving, growing, and succeeding in the modern era: The New Alpha Male. 
Transform Your Game with the Seven Principles of Perseverance
Having grown up in an ultra-patriarchal cult and succeeded in the gladiatorial arena of professional sports, Allred knows firsthand how the outdated model of masculinity works—and why it is failing both men and women today. “The old alpha male believes he is entitled to success,” he writes. The new alpha rejects entitlement, fear, and cultural illusions in favor of strong guiding principles that honor the virtues of the masculine and the feminine. 
In this unabridged audio, Allred brings you a new “playbook for success,” delivering insights and practices based on the Seven Principles of Perseverance: Accountability, Integrity, Compassion, Discomfort, Acceptance, Transformation, and the final one-two combo of Gratitude and Forgiveness. The New Alpha Male is a bold, straight-talking guide for men of all ages who want to step up their game and become the sort of empowered, openhearted leaders our world needs.
Format Details
Audio CD
Contents Digital Audio (6 hours, 51 minutes) 5 CDs (6 hours, 51 minutes)
Dimensions 6 7/8 x 6 5/8 inches
Product Code AB05841W AB05841D
ISBN Number 978-1-68364-379-1 978-1-68364-378-4
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Lance Allred

About Lance Allred

Lance Allred was born legally deaf from Rh complications, and was raised in a polygamist commune in rural Montana before his family escaped when he was 13. A former NBA star, Lance is the author of four books, including Longshot. Lance is a sought-after speaker whose TEDx Talk, “What Is Your Polygamy?” has more than 4.5 million views. He has also been a leadership consultant for the FBI. He lives in Salt Lake City. For more, visit

Author photo © Courtney Aiello