Sounds True was founded in 1985 by Tami Simon with a clear mission: to disseminate spiritual wisdom. Since starting out as a project with one woman and her tape recorder, we have grown into a multimedia publishing company with more than 110 employees, a library of more than 3,000 titles featuring some of the leading teachers and visionaries of our time, and an ever-expanding family of beloved customers from across the world. In more than three decades of growth, change, and evolution, Sounds True has maintained its focus on its overriding purpose, as summed up in our Mission Statement.

Sounds True’s mission is to wake up the world.


At Sounds True, we have created the world’s largest living library of transformational teachings that support and accelerate spiritual awakening and personal transformation. We make this living library available on multiple media platforms and in multiple languages for people of today and for future generations.

We partner with the leading spiritual teachers on the planet to make their teachings accessible through books, audio programs, online learning experiences, and in-person events.

We bring people together to connect and accelerate the journey of personal growth and awakening.

We provide a trustworthy and safe online home for spiritual explorers, where you can show up with authenticity and meet others on the path. We warmly welcome beginners while remaining true to the depth and challenges of the spiritual journey.

We create shifts in consciousness that unlock our greatest human capacities to love and serve.


Here are the values that inform how we work at Sounds True:

Being of Service
Being of service is an attitude of the heart, a posture that wants to help and give generously, expanding the love and goodness in the world. We seek to serve our own highest nature, each other’s good, and the healing of the world.

Honoring Human Dignity
We honor the dignity of every person and are dedicated to creating a safe and inclusive workplace community. We embrace the uniqueness of each Sounds True staff member, author, vendor, and customer. It is our differences—in race, gender identity or expression, age, religion, sexual orientation, family status, ability, and other qualities that make us unique—that make us a resilient, adaptable, and intelligent force for good.

Learn more about Sounds True's commitment to creating a more compassionate world.

Exceptional Teamwork
Exceptional teams create exceptional results. Such teams are highly collaborative and consist of “ideal team players,” people who are consistently humble, hungry, and relationally intelligent.

Authentic Connection and Being Direct and Kind
We connect with each other authentically by being vulnerable, telling the truth, and listening deeply. We are committed to resolving our interpersonal challenges through direct communication in a spirit of kindness.

The Commitment to Grow and Transform
It can be challenging to grow and transform. It takes courage, receptivity to feedback, and introspection to confront our areas of unconsciousness, feel the pain of old patterns, and commit to new ways of being. This is the path of self-awareness, the path of waking up to our full potential to connect and contribute.



We are committed to honoring all of Sounds True's stakeholders. This includes:

  • Our authors and artists. We strive to create relationships with our authors and artists that are based on partnership and transparency, and which are characterized by honest and open communication, equitable agreements, and a commitment to act with care and integrity.
  • Our customers. We value the intelligence of our customers and are committed to providing them with substantive, genuinely transformative learning experiences. Our titles are carefully produced and beautifully packaged and are backed by Sounds True's 100% Satisfaction Guarantee.
  • Our employees. Through a positive work environment, health benefits for families, flexible schedules (when possible), and an employee training and assistance program, we invest in the well-being of all Sounds True employees.
  • Our vendors. We are committed to treating our vendors the way that we want to be treated by other companies—with fair terms and paid on time.
  • Our investors. We are committed to growing the long-term value of the business through careful planning and reinvesting our profits into innovation and growth.
  • Our community. Through a matching donation program (matching employee gifts to nonprofits two to one) and Sounds True's Prison Library Project, we are committed to supporting those who are doing good in our community.
  • Our earth. We offset 100 percent of the power we use in our offices with wind energy credits, and we are committed to using recyclable materials to the fullest extent possible in all of our catalogs, books, and packaging.
  • All Sounds True books printed in North America are now printed on FSC-certified paper. The paper we're using in our books is certified by the Forest Stewardship Council (the most rigorous, credible certification system) to be sourced from forests that are managed responsibly and sustainably. The FSC standards also protect water quality, prevent any harvesting of rare old-growth forests, and prohibit the use of hazardous chemicals.