Enjoy this interview with Sounds True CEO and Founder, Tami Simon, on how she took her love of spiritual wisdom and turned it into an award-winning publishing company. Produced by our friends at The Good Life Project.
Learn more about Tami’s teaching schedule and her podcast series, Insights at the Edge here.
Tami Simon started Sounds True at the age of 22 with a dream and a tape recorder. Though she had no experience running a business and only a vague idea of what she wanted the company to be, Tami had her guiding principle strongly in place: to disseminate spiritual wisdom. Over its 36-year history, Sounds True has grown into a multimedia publisher that has produced over 6,000 titles, has been included twice in the Inc. 500 list of the fastest-growing companies, and is North America’s leading publisher of spoken-word spiritual teachings.
One of the world’s very first organizations to focus on multiple bottom lines as part of its founding mandate, Sounds True has expanded steadily over the years while staying true to its original mission. Partnering with the leading spiritual teachers of our time, Sounds True now has a successful book publishing program (distributed by Macmillan) and has grown to produce events, certification programs, and transformational online learning experiences.
Tami hosts the popular Sounds True podcast, Insights at the Edge, which has now been downloaded more than 20 million times. She is also the founder of the Sounds True Foundation, which is dedicated to bringing spiritual education to people who would otherwise not have access. She lives in Boulder, Colorado, and in British Columbia with her wife, Julie Kramer, and their two spoodles, Raspberry and Bula.
Author photo © Jason Elias
Somewhere between the human being you know yourself to be and something you can only call mystery—that’s where this one lands.
In this Point of Insight, Tami Simon follows a thread that runs through decades of her own practice and hundreds of conversations on Insights at the Edge. It begins with somatic meditation and the discovery of the central channel—the flow of energy in front of the spine that yoga calls the sushumna, and that Richard Freeman once told her is the real yoga teacher. It arrives, years later, at a moment mid-interview when Tami felt something press up against her back and realized she had become, in her words, part regular human and part something with wings.
Follow along as Tami explores:
For anyone in a stripped-down season, or anyone who has sensed there’s more to them than the person they can see in the mirror, this is an invitation to stop bracing—and lean into the support that’s already pressing against your back.
Listen now. →
Find the original Insights at the Edge episodes here:
Lee Harris, “Be a Future Human and Find the New”
Richard Freeman, “Living Yoga”
Robert Peng, “The Master Key: Awakening the Four Golden Wheels”
In this special reflection episode of Insights at the Edge host Tami Simon looks back on her seven-part series exploring reincarnation and the gap between lives. Drawing from personal experience and deep spiritual inquiry, Tami shares the motivations behind the series, the key questions that guided her journey, and the profound insights that emerged. Listeners are invited to consider new perspectives on identity, the continuity of consciousness, and the intersection of science and spirituality, while reflecting on their own most meaningful questions about life, death, and what may lie beyond.
Note: This interview originally aired on Sounds True One, where these special episodes of Insights at the Edge are available to watch live on video and with exclusive access to Q&As with our guests. Learn more at join.soundstrue.com.
Each of us has a somewhat mysterious inner power that could be called a “soul force.” In my experience, our soul force feels unstoppable, and it carries with it our uniqueness and what we care the most about. You could say it is the most essential part of us, that which we cannot be “talked out of,” that which demands expression.
Many people believe that this soul force, if it even exists, is not necessarily related to our work in the world. I am proposing just the opposite: that if we are to find our deepest fulfillment at work and achieve the highest potential in our career, in whatever field that might be, we need to engage and unleash this power.
What does it feel like to “work from our soul”? In my experience, there is a sense of drawing on a source of pure potential that is self-renewing and feels electrically charged. I don’t feel like I am working from a thin and limited layer of thoughts or strategy, but instead, there is a sense of being tapped into a charged energetic system of support and creativity.
Your Belly, Heart, and Head
For many years, I practiced somatic meditation, a type of meditation where we practice (among other things) inhabiting the inner space of the body and developing what’s known as interoception (being aware of internal bodily sensations). One of the things I discovered was the felt experience of three energy centers—the belly, heart, and head—that are referenced in many different systems of spiritual practice, and how these three centers can help us in engaging our soul force at work.
This might sound esoteric, but I actually think these three inner energy centers (called the “three brains” or “tan tiens” in Chinese medicine or “elixir fields” in certain types of qigong) are very discoverable and accessible to people who start to turn their attention inward.
To say more, when our belly center is open and energy is flowing through it in an unimpeded way, we can feel a sense of grounded power. We feel anchored and sense that we can weather the storms of life like a strong tree that is rooted deeply in the earth.
When our heart center is open, we can feel a sense of love streaming from us in every direction. This stream carries with it our care and concern for others. You could even say that we sense a stream of well wishes pouring out from our heart. Our work becomes imbued with a motivation to be of service to others and our world.
And when the center of our head is open, energy and information flow in through the top of our head in a way that often feels, at least in my experience, quite mysterious. New ideas come to us that can feel sparkly, such that even we are surprised by what is occurring to us. We become endlessly innovative in our work.
The Power of Letting Go
What does it take to awaken the intelligence of these three “inner brains” and allow the full power of our soul force to stream through these three energy centers? In my experience, what is required is not what you might expect. We don’t need to add anything to us. What is needed is a whole lot of letting go.
What are we letting go of? All of the ways we block ourselves, all of the ways we hold back. We are letting go of all of the ways we seek approval and are twisted up trying to appeal to others to be liked by them, the many ways we try to find acceptance and success via the unspoken and sometimes spoken rules of the status quo. We let go of twisting ourselves to fit a norm that doesn’t fit the truth of who we are. We let go of the mental construct of who we are so we can be the unique expression of the truth of who we are.
One year at Sounds True, we decided to give T-shirts out to the staff as part of our holiday gifting. Not a particularly original idea, but something we thought people would like. And our creative director put this slogan on the T-shirt: “Sounds True: Here for the Weird.” And I loved it.
Now, not everyone likes the word “weird”… but I do. A chapter was once written about me for a book on bringing your whole self to work, and the authors called it “Tami Simon: Flying Her Freak Flag.” I didn’t mind the use of the word “freak” either. The reason is that these are just words in popular culture that mean someone is willing to be themselves in all of their uniqueness and eccentricities. And that courage to step forward and be a brave truth-teller is something that I value.
Recently, I was in a discussion with a spiritual teacher about how interesting it is that we don’t become a blob of paste-like oneness when we drop deeply into what some people refer to as the “field of being,” the boundless, awake awareness that we share. Instead, we often become more uniquely expressive and can even appear a bit quirky. He shared his observation that it is our ego-construct, the veneer of “I’ve got it together,” that keeps us looking like copycats of others. When we allow that ego construct to lose its presentational grip, and perhaps even drop away, we make room for the emergence of our soul force, the innermost part of ourselves, to shine forth. We liberate our own “weird.”
As a leader of an organization, one of the things I have noticed is that when I present and speak from this innermost place without a lot of self-censorship, it naturally invites others to do the same. It is as if a “permission field” has been established. The company founder is telling it like it is—talking about what she learned in therapy this week, or something that occurred when talking with her wife (of the same sex), or a discovery that came through a sleepless night—and this sets up a new norm. This organization is actually a place where I don’t need to wear a mask at work; my truth-telling and uniqueness are welcome here. And this liberates a tremendous amount of energy and, dare I say, “soul power.”
What’s Your Genius Zone?
Several years ago, as the CEO at Sounds True, I found myself having difficulty figuring out how to best structure our organization (as our direct-to-consumer digital business began to grow rapidly with a different set of infrastructure needs from our traditional publishing business). I decided to hire an organizational consultant, Lex Sisney, the founder of Organizational Physics, whose expertise is helping midsize companies design to scale.
To my surprise, Lex started his assessment of Sounds True’s structural needs by having me do a deep-dive review of whether or not I was working in what he calls one’s “genius zone.” As I have come to understand Lex’s approach, part of what he believes contributes to organizational flourishing (and the ability to scale) is when people are in job functions that make the best use of their natural capacities and passions.
In a way, this seems utterly obvious. Like any good sporting team, you want people in the positions where they have the most natural affinity and talent. And when you have a whole team of people working in their genius zones, you have a much greater likelihood of having a winning team.
And yet as a founder, I have always had the attitude of “I will do whatever it takes. This isn’t about being in a ‘genius zone’; this is about getting done what needs to be done. All work is not enjoyable anyway, and just buck up and do the next thing needed.” This sounds very dutiful, and it is, but it is not the stance that creates the most high-functioning team, nor the most joy, nor the most soul engagement at work.
About a year and a half ago, I did an exercise where I went through my calendar for several weeks in a row and numbered every scheduled meeting on a 1-to-10 scale in terms of how excited I was for the meeting to take place. A very obvious pattern emerged: about half of the meetings in my calendar received the number 2 or 3, and about half of the meetings were an 8 or a 9 or even a 10.
The events in the calendar that received a high score related to interviews I was hosting, new partnerships that were being formed, and working directly with authors on new projects. The meetings that received a low score had to do with the business’s strategic execution in terms of finance, operations, and the coordination of various departments. This simple exercise presented a clear picture: I needed to shift my role and pass on a whole set of responsibilities so I could be free to focus on and expand the parts of my work that were exciting to me.
We have this notion that we need to trade what we really care about in order to make money. In a conversation with Rha Goddess, author of the book The Calling, I asked her about this. She said something to the effect of, “Why wouldn’t you earn the most money in your career doing what you are uniquely good at, what you excel at, what you uniquely have the ability to contribute?”
Her words landed. What if our greatest career achievement can only come from working in our area of natural genius, from letting go of all the ways we hold ourselves back and bringing our full soul force to work?
I believe that when we do, we find fulfillment at work. And also in life. And then, when our days come to an end, we find ourselves at peace, hands open and empty. We gave away all that we were given.
In support of your journey,
Tami Simon
Tami Simon is the founder of Sounds True and the Sounds True Foundation, and cofounder of the Inner MBA online immersion learning program and conscious business community created in partnership with LinkedIn and Wisdom 2.0.
The Inner MBA program connects a global community from more than 90 countries. It includes teachings from conscious business leaders, influential CEOs, spiritual luminaries, and faculty from leading universities. Together, we engage in the inner work of growth and transformation, empowering ourselves and our organizations to contribute powerfully to our collective good.
Thoreau said he wasn’t paddling the Assabet River—he was on the Ganges. Was he being poetic, or was he seeing something we’ve lost the capacity to see?
This week, Tami Simon speaks with Thomas Moore—bestselling author of Care of the Soul, Dark Nights of the Soul, and Ageless Soul—about his new book, The Cure at Walden Pond: A Guide to Recovering Our Humanity. At 85, Moore offers a reading of Thoreau that upends the one most of us were taught: not a naturalist cataloguing the woods, but a mystic looking for what he called the divine “lurking” there.
Join Tami and Thomas to explore:
Tami presses Moore on the parts she finds hard to swallow—and his answers are the heart of this episode.
Listen now, and find the cure. →
This conversation offers genuine transmission, not just concepts about awakening, but the palpable presence of realized teachers exploring the growing edge of spiritual understanding together, and it originally aired on Sounds True One.
Robert Thurman spent more than five decades translating the language and logic of Tibetan Buddhism for a Western audience, and he passed away this year, leaving behind one of the most substantial bodies of work in that field. He was the first American ordained as a Tibetan Buddhist monk and later became the first person to hold an endowed chair in Buddhist studies anywhere in the West.
At Sounds True, we return to his teachings because few scholars managed to make a concept as difficult as emptiness feel both rigorous and useful. In this piece, we look at his life, his central ideas, and the legacy he leaves for students still working through his contributions to the tradition.
In this piece, we will look at his life, his central ideas, and the legacy he leaves for students still working through his books and translations.
Thurman was ordained by the Dalai Lama in 1965, becoming the first Western Tibetan Buddhist monk, before later disrobing, marrying, and raising a family while continuing his scholarship. He earned a PhD in Sanskrit and Indo-Tibetan studies from Harvard in 1972 and went on to hold the Jey Tsong Khapa Professorship at Columbia, the first endowed Buddhist studies chair in the West. He also co-founded Tibet House US to help preserve Tibetan culture and teaching.
Over the course of his career, Thurman authored and translated nearly twenty works, including original texts on Tibetan philosophy that introduced Buddhist psychology to readers with no prior background in the tradition. His writing built a bridge that made these teachings widely accessible to Western minds.
His voice is among the many remarkable teachers we are honored to carry. Alongside Thurman, you can learn from a wide range of wisdom teachers through our All Teachers & Authors, where lineage and lived teaching come together in one place.
Thurman’s doctoral dissertation focused on Sunyata, the Sanskrit term usually translated as emptiness, and he spent much of his career correcting a common misreading. In his teachings, emptiness does not mean nothingness or absence. Instead, the concept points to the truth that nothing exists independently, that everything, including the self, arises through relationship and interdependence.
In Tibetan Buddhism, sunyata and suchness, called tathata in the tradition, are two ways of pointing at the same truth.
Emptiness names the absence of fixed, independent existence. Suchness names what that freedom reveals: the world as it actually is, vivid, present, and unobstructed by our projections onto it. Thurman illustrated this with everyday examples rather than abstract philosophy, arguing that once people grasp interdependence, rigid ideas about identity and separation soften on their own.
This is also where emptiness opens into possibility. Nothing is fixed, and nothing is closed off from change. The same conditions that make our habits feel permanent are the very conditions that make genuine growth accessible.
In his most widely read work, Thurman argued for what he called the inner revolution, the idea that cultivating inner freedom is a direct challenge to materialism and oppression, not a private retreat from them. He positioned enlightenment as an active force in the world, not a personal achievement disconnected from politics or society.
The thread back to sunyata and emptiness is direct. When the illusion of a fixed, separate self begins to loosen, compassion arises in its place. On compassion, the Dalai Lama and Thurman were in full agreement: recognizing our shared interdependence is not a comfort. That recognition becomes a responsibility, one that asks us to re-enter the world with clearer eyes and a more open heart.
The practices Thurman introduced to Western readers have always been meant as lived tools, not only as philosophical frameworks. Tibetan Buddhism has long emphasized direct application: how we meet conflict, face uncertainty, and remain present even when things feel fixed and unresolvable.
A daily sitting practice, even a brief one, can become the space for noticing when the grip of a fixed identity tightens and gently releasing it. Contemplative inquiry, the simple act of resting with a question without immediately grasping for an answer, mirrors what Thurman described as the fruit, or the meat, of emptiness work.
Those ready to bring this kind of practice into daily life will find our Meditation & Mindfulness collection brings together programs from teachers who have spent years making these ideas deeply livable.
Beyond his own writing, Thurman’s influence shows up in the institutions and honors that followed him.
Time named him one of the twenty-five most influential Americans in 1997, and in 2020, he received India’s Padma Shri Award, one of the country’s highest civilian honors, for his contributions to education and literature. Also, The New York Times described him as the leading interpreter of Tibetan Buddhism in the West, a reputation built through his classroom teaching at Columbia. He also served as editor of the Treasury of the Buddhist Sciences series, overseeing scholarly translations meant to outlast any single career.
Likewise, his teachings on the bardo, the Tibetan concept for the states of consciousness encountered between one experience and the next, are among his most powerful contributions. His recording on liberation upon hearing in the between draws from this tradition, reminding practitioners that presence is possible even in the most disorienting transitions of everyday life. Anyone deepening a mindfulness practice will find these teachings open a doorway worth stepping through.
Conversations on lineage, lived practice, and the teachers who carry wisdom forward are part of what we explore on our Insights at the Edge Podcast. Those drawn to the broader tradition Thurman spent his life explaining will find our Spirituality & Awakening collection holds courses and programs rooted in similar questions about consciousness, interdependence, and meaning.
Robert Thurman’s work asked readers to take an unfamiliar idea seriously enough to let it change how they saw themselves and their relationships to everyone around them. Emptiness, in his hands, became less an abstract puzzle and more an invitation toward compassion grounded in interdependence.
At Sounds True, our mission has always been to wake up the world. The teachers we carry, Thurman among them, offer a portal to presence through teachings that are both ancient and immediately relevant. We are grateful to have shared in carrying his work forward, and we hope revisiting it here offers something worth sitting with.
It refers to interdependence, the idea that nothing exists independently, rather than nothingness or absence.
The work argues that personal spiritual transformation is a form of resistance to materialism and social oppression. Thurman believed that the inner work of loosening a fixed sense of self is what makes compassion and social engagement possible.
They shared a close friendship spanning over fifty years, rooted in shared teaching and cultural advocacy work.
Holding Columbia’s first endowed Buddhist studies chair and translating major Tibetan texts into English.
Yes, including Time’s list of influential Americans and India’s Padma Shri Award for education and literature.
Sounds True features books, podcasts, and programs from Robert Thurman and other respected Buddhist teachers.
Michelle Cassandra Johnson is an author, activist, spiritual teacher, racial equity consultant, and intuitive healer. She is the author of six books, including Skill in Action and Finding Refuge. Amy Burtaine is a leadership coach and racial equity trainer. With Robin DiAngelo, she is the coauthor of The Facilitator's Guide for White Affinity Groups. For more, visit https://www.michellecjohnson.com/wisdom-of-the-hive.
What if the most powerful thing you could do for someone who is dying is simply to stay?
Instead of fixing or solving, offer a steady, open presence that says: I am here, and you are not alone. For most of us, that kind of stillness is harder than it sounds. We reach for words, for solutions, for anything that keeps us from feeling the full weight of what is happening. In the practice of end-of-life care, though, the willingness to remain present without an agenda may be the most generous gift we can give.
For more than 40 years, we at Sounds True have been committed to sharing teachings that meet people at life’s most profound thresholds. In this piece, we look at Roshi Joan Halifax’s approach to compassionate end-of-life care, what contemplative care looks like in practice, and how a different relationship with death and dying can change the way we live.
Joan Halifax, Ph.D., is an anthropologist, Buddhist teacher, and writer who has worked with dying people since 1970. She has served on the faculties of Columbia University, the University of Miami School of Medicine, the New School for Social Research, the Naropa Institute, and the California Institute for Integral Studies. In 1994, she founded the Project on Being with Dying to train healthcare professionals in contemplative care, a program that shapes how practitioners, families, and spiritual seekers relate to death and dying.
Her work has shaped how practitioners, families, and spiritual seekers relate to death. Her voice is one of many you can hear through the Insights at the Edge Podcast, where Sounds True founder Tami Simon brings these kinds of conversations to life.
Much of our culture frames death as something to be managed or delayed as long as possible. Halifax takes a different path. Rather than viewing dying as failure, she invites us to see it as a natural passage in the human experience, one that, when met with awareness and openness, can deepen our appreciation for life and sharpen our capacity to respond to the suffering of those we love.
One of Halifax’s most essential teachings is compassionate presence at death, or the art of being fully with someone as they near the end of life.
More than having the right words or eliminating pain, this approach is about offering steady attention and genuine care without needing to redirect what is happening. A hospice nurse who sits in silence with a patient, a son who holds his mother’s hand through the night without trying to reassure her. These are acts of compassionate presence that ask nothing of the dying person except to be witnessed.
When we bring that quality of attention to the dying process, we create space for people to feel seen and held, even in the most uncertain moments. Compassionate presence honors the emotional, spiritual, and relational dimensions of dying, which matter just as deeply as physical comfort. Caregivers looking to deepen their practice can find a range of teachings that address the whole person through our Health & Healing collection.
Halifax’s decades of work have been distilled into the Being with Dying audio learning course, a direct response to the question caregivers, family members, and spiritual seekers carry: How do I do this well?
The course draws on Eastern and Western psychology, philosophy, and contemplative practices from across spiritual traditions. The approach is kind, open, and dignified, designed to guide medical professionals, social workers, clergy, community activists, and spiritual seekers toward a path that takes the fear out of dying and replaces it with presence, clarity, and love.
Halifax has long taught that end-of-life care is not only a professional skill. Caring for someone through death is a practice of the heart, one that asks for patience, humility, and a genuine willingness to remain open to what is hard. A chaplain who sits with a grieving family long after visiting hours have ended, a social worker who stays present in the room when words have run out, these are the moments where caregiving becomes something closer to a calling.
What many caregivers find, alongside the grief, are unexpected gifts: moments of beauty, gratitude, and profound human connection that they did not anticipate. Death, when met with presence, does not only diminish. Death also reveals.
Contemplative care dying weaves mindfulness, reflection, and compassionate awareness into caregiving at every level. Rather than managing the dying process from clinical distance, this approach asks both caregivers and the people they accompany to meet what arises, fear, grief, resistance, wonder, with honest, grounded presence.
For healthcare professionals, contemplative care means developing the inner resources to stay present in high-stress environments without shutting down emotionally. For family members, the practice offers a way to move through grief with tenderness rather than being swept away. Our Spirituality & Awakening collection brings together teachings that can help build that foundation at any stage of your path.
We have absorbed a quiet cultural story that says life equals success and death equals failure. Halifax challenges that story with great compassion and persistence. What if dying were not a defeat, but a doorway? What if the dying process could hold the conditions for awakening, for the kind of presence, love, and release that transforms everyone in its path?
Roshi Joan Halifax has spent more than 50 years demonstrating that this reorientation is both possible and necessary. When we stop relating to death as the enemy, we free ourselves to accompany others through it with courage and care.
Our All Teachers & Authors page brings together many more voices who hold that same commitment, teachers and guides for every threshold life presents.
Roshi Joan Halifax’s teachings on death and dying remind us that compassionate end-of-life care begins with presence, and that presence begins with the willingness to stay. When we approach the dying process with awareness and an open heart, we bring something no clinical protocol alone can match: the assurance that another person does not face their final passage alone.
Her work continues to shape how caregivers, loved ones, and practitioners meet life’s most profound transitions. We are grateful to carry her voice as part of the Sounds True community, and we hope her teachings open something tender and true in you.
Being with Dying is a training approach developed by Roshi Joan Halifax that focuses on mindful, compassionate support for people facing serious illness, aging, and the end of life.
Roshi Joan Halifax is a Zen Buddhist teacher, author, anthropologist, and hospice caregiver known for her work in contemplative practice, compassion training, and end-of-life care.
Contemplative care incorporates mindfulness, self-awareness, and spiritual reflection into caregiving, helping both caregivers and patients navigate difficult experiences with greater clarity.
Yes. The principles can support anyone caring for a loved one, working in healthcare, or seeking to develop greater compassion in everyday life.
Caregivers may face emotional exhaustion, grief, stress, and feelings of helplessness. Developing self-awareness and supportive practices can help address these challenges.
Spirituality can offer comfort, meaning, and perspective during difficult times. It may help individuals connect with their values, beliefs, and sense of purpose.
Michelle Cassandra Johnson is an author, activist, spiritual teacher, racial equity consultant, and intuitive healer. She is the author of six books, including Skill in Action and Finding Refuge. Amy Burtaine is a leadership coach and racial equity trainer. With Robin DiAngelo, she is the coauthor of The Facilitator's Guide for White Affinity Groups. For more, visit https://www.michellecjohnson.com/wisdom-of-the-hive.
© 2024 Sounds True. All rights reserved.
One comment on “Tami Simon on Spiritual Entrepreneurship”
I saw this interview some time ago and was very moved by Tami’s “frankness” and her approach to running a (very successful) business in this modern time. It was quite an inspirational and hopeful look at a way to “do business” and maintain a spiritual life core and felt to me like a wholesome and healthful way to engage with your occupation in tandem with your spiritual life so that they aren’t really two different contradictory things. This approach really seems to bond and meld what seems to be two disparate streams (making money to live -well, or live a “pure” spiritual life) in an effortlessly practical, inclusive and more rounded way. I helped smooth some frustrations I’ve had about work life and spiritual life… Thanks Tami for so candidly sharing.