Charlie Gilkey is an entrepreneur and productivity expert who founded the company Productive Flourishing. With Sounds True, he has published the new book Start Finishing: How to Go from Idea to Done. In this episode of Insights at the Edge, Tami Simon speaks with Charlie about crafting our best work—and more importantly, how to complete it. They discuss the process of deciding what your best work actually is, as well as how ideas grow into successful projects. Charlie explains why a project needs to be divided into “chunks” in order to really move forward, emphasizing that tangible benchmarks are imperative for actually finishing the work. Finally, Tami and Charlie talk about “creative constipation” and the courage it takes to pour one’s whole self into a beloved endeavor. (69 minutes)
People often think that “personal branding” is a dirty word. That it revolves around ego and vanity and self-promotion. After building and running my personal branding agency,SimplyBe. and reflecting on our unique approach to this space, I realized that there was something much deeper to this work.
Each of us is here for a specific reason. Each of us has a light that we need to shine. And most people don’t know how to technically, practically tell their own story. Most of all, they don’t feel they have the permission, the confidence, the support, to take the leap. My book, Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, is that permission slip—for you to get out of your own way, to dive deep and take the journey within. Although often perceived as a practice in exterior image, personal brand is really about how you see yourself, how you know yourself, how you come to cherish yourself. That is the journey that awaits you in Be.
There are a lot of people who don’t want to be on social media or don’t want to be “famous” and therefore feel like the work of personal branding isn’t for them. But frankly, it doesn’t matter if you use social media every day or if you never touch it for the rest of your life—you have a personal brand.
Your personal brand is your value. It’s your worth. It’s the impression you leave behind in any room or crowd. It’s how you make people feel. It’s how you interface with people wherever you go—the way you treat your barista, the way you talk to your children’s teachers, the way you communicate with your team at work, how you create relationships in our community. It’s your legacy. All of these daily interactions are opportunities to hone and master your brand on your terms. That is personal branding.
My background is in marketing and branding. I’ve cut my teeth in the world of social media working with Fortune 500 brands over the last 15+ years. That said, in this book you will find frameworks and easy DIY tools to build your brand from the ground up and to take it online and leverage it to build your business, your career, your reputation, your followership. You’ll learn how to craft a message and a strategy, build PR awareness, create original content, identify your competitive landscape, and much more. It is a very tactical book in that sense. But my biggest inspiration and passion is bringing more humanity to business. Be. is a personal empowerment book at its core. Simply put, Be. is a study in the power of authenticity.
Authenticity is a unique superpower that we all have. It’s a practice in you simply being you, inclusive of all of your shadows, sh*t, failures, weaknesses, AND all of your successes, triumphs, talents, and unique gifts. That’s what Be. will really challenge you to own—your fully unapologetic YOU.
My book is far more than what meets the eye. I hope you pick it up and learn that you, indeed, have a brand and that this simply means that you have something worthy and meaningful to share with the world. Personal branding, at its core, is an act of service. It is about what we are here to give versus what we are here to get. And when we architect a personal brand from that place, we come alive.
The world needs your light.
The world needs you to shine.
Every one of us has not just the privilege but the responsibility to step forward and simply be.
Don’t let us down.
With love and light,
Jessica Zweig Bestselling author of Be. Founder & CEO,SimplyBe.
Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She’s been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She’s been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.
Dr. Erin Clabough is an assistant professor of biology and neuroscience at Hampden-Sydney College. With Sounds True, she has published Second Nature: How Parents Can Use Neuroscience to Help Kids Develop Empathy, Creativity, and Self-Control. In this episode of Insights at the Edge, Tami Simon speaks with Erin about the experience of raising four children while also pursuing her PhD, and how this informed the lessons in Second Nature. Erin describes specific methods she’s used to challenge and discipline her children in ways that encourage the development of positive lifelong traits, as well as how these methods can be applied in any family. Erin and Tami discuss the tricky modern issue of screen time and the different ways to approach rules with differently aged children. Finally, they talk about the concept of emotional “scaffolding” and what it takes to really model positive behaviors in your daily life. (56 minutes)
Tami’s Takeaway: Have you ever noticed that sometimes when someone says, “I’m sorry” for some ignorant or destructive action, their apology can feel insufficient or incomplete? A mother of four and a neuroscience educator, Erin Clabough says to her children, “I don’t want your ‘sorry.’ I want you not to do it again.” Erin teaches her children what she calls “the OUT method.” O stands for “owning the action you took.” U stands for “understanding how that action affected other people.” And T stands for “telling the person you hurt how you will do it differently next time.” What a powerful way to build empathy in children and for all of us to make amends when we need to!
Mel Schwartz is an author, public speaker, and psychotherapist who has been in private practice for more than 20 years. With Sounds True, he has recently published the book The Possibility Principle: How Quantum Physics Can Improve the Way You Think, Live, and Love. In this episode of Insights at the Edge, Tami Simon talks with Mel about the central ideas of quantum physics and how they can be applied to our day-to-day mental health. Mel describes the implications of quantum theory for perfectionists, as well as how the nanoseconds between thoughts contain near-infinite possibilities. In the same vein, Tami and Mel discuss the roots of anxiety and why it is so difficult to surrender to the uncertainty of the next moment. Finally, Mel leads listeners in a guided practice for letting go of our sense of safety in order to align completely with the flow of life. (67 minutes)
Fear, self-doubt, and emotional pain have a way of showing up uninvited, and most of us spend enormous energy trying to push them away. What would shift for you if turning toward those experiences, with curiosity and care, became the most healing thing you could do?
At Sounds True, we have spent four decades connecting people with teachers who ask exactly that kind of question. Our library of transformational teachings, digital courses, and programs exists to help you move through life’s harder moments with greater awareness and inner strength.
We will cover the feeding your demons practice, Lama Tsultrim Allione’s approach to turning towards difficulty, the ancient roots of Machig Labdron Chod and Tibetan shadow work, and how relating to demons as teachers can open a path toward lasting inner growth.
Key Takeaways:
Meet Fear with Compassion: The feeding your demons practice invites us to turn toward emotional pain with openness, creating a path toward genuine self-awareness and healing.
Ancient Roots, Modern Healing: Rooted in the Tibetan Buddhist lineage of Machig Labdrön, this practice draws from centuries of contemplative wisdom to help transform fear into freedom.
Demons Become Your Greatest Teachers: Lama Tsultrim Allione’s teachings reveal that our most difficult inner struggles often hold the most important lessons about where genuine growth is possible.
Lama Tsultrim Allione: Turning Towards Difficulty
Lama Tsultrim Allione is a recognized Buddhist teacher, author, and the founder of Tara Mandala, a mountain retreat center dedicated to contemplative practice and spiritual study. She has spent decades teaching within the lineage of Machig Labdrön, the 11th-century Tibetan yogini who founded the Chöd tradition, and has brought her work on Dzogchen teachings to students around the world.
When we treat challenging emotions as teachers, space opens for greater awareness, resilience, and emotional freedom. Her teachings show that turning towards difficulty is one of the most courageous acts of self-care we can practice. Her work sits alongside that of many respected voices we are proud to carry, all of whom you can find on our All Teachers & Authors page.
What Is Feeding Your Demons and Why Do We Avoid What We Fear?
Most of us instinctively turn away from difficult emotions, painful memories, or persistent inner struggles. The practice of feeding your demons offers a different path. Meeting fear, anger, or shame with curiosity and compassion, and asking what those feelings truly need, can begin to shift even the most entrenched patterns.
Lama Tsultrim Allione developed a five-step process for working with disowned emotions without becoming pulled into spirals of negativity. Rooted in both shamanic and Buddhist traditions, this approach weaves ancient practices into a form that feels accessible to modern practitioners.
Our Spirituality & Awakening collection brings together teachings like these, spanning presence, healing, and inner exploration for those ready to go deeper. Now, let’s see what makes this practice possible.
Map Your Inner Landscape
The practice teaches you to map your demons and recognize how they interconnect. A fear of failure, for example, often links to a deeper sense of unworthiness that surfaces across professional and personal life, creating patterns that repeat until they are met with awareness and care.
Tend, Don’t Fight
One of the practice’s most compelling insights is that tending to your demons can yield real physical results. Chronic tension, restless sleep, and emotional exhaustion often ease when we begin to meet what is present with openness. Practitioners describe a quality of release that resistance alone never creates.
A Gateway to Awakening
Working with your demons can become a potent gateway to spiritual awakening. When we stop avoiding what frightens us, those very struggles often reveal where we are clinging, where healing is needed, and what genuine growth looks like in practice. These skills help subdue fear and embrace openness, laying the groundwork for deeper spiritual engagement.
Tibetan Shadow Work and Inner Growth
Tibetan shadow work offers a compassionate framework for working with the parts of ourselves we often reject or ignore. When we meet uncomfortable thoughts with openness, we begin to recognize them as invitations for insight and transformation. The more willing we become to face these hidden aspects, the more inner balance we can cultivate.
The feeding your demons practice is rooted in the ancient tradition of Machig Labdron Chod, a Tibetan Buddhist lineage that teaches transformation through generosity and openness. Machig Labdrön’s teachings hold that we can learn to relate to suffering in a new way, meeting it with care. Symbolically offering nourishment to our fears softens habitual avoidance and creates conditions for lasting healing.
Alongside Chöd, other exercises within this tradition draw from both shamanic and Buddhist practice, including visualization techniques, body-centered awareness, and practices that help us move toward what we would avoid.
Addressing our demons directly is one of the most powerful commitments we can make to personal growth and transformation. Our Subtle Energy collection supports this kind of inner work, bringing together teachings on energetic awareness for those ready to go deeper.
Bringing the Feeding Your Demons Practice into Everyday Life
The principles behind this practice are available in ordinary moments, during daily challenges and quiet pauses alike. When stress surfaces in a difficult conversation, when anxiety arises before something uncertain, or when a familiar pattern pulls at you, meeting what is present with kindness and curiosity can create a real shift.
Start with Simple Awareness
Begin by noticing when a difficult emotion arises, without immediately trying to resolve it. Naming what you are experiencing, whether fear, grief, or frustration, loosens its hold and creates just enough space to respond with care. This small pause can become one of the most transformative habits.
Work with a Structured Process
Returning to Lama Tsultrim Allione’s five-step approach during moments of emotional intensity gives the practice a clear container. Working with it consistently, even briefly, builds an inner capacity that makes responding to difficulty with compassion feel more natural. Pairing this with regular meditation can deepen the effects.
Engage with Teaching and Community
Connecting with teachers who share this path makes the practice feel less solitary. Many of our teachers share this kind of practical wisdom on the Insights at the Edge Podcast, where leading spiritual voices discuss awareness, compassion, and how to bring transformation into daily life.
Demons as teachers become most vivid when we commit to meeting them consistently, with the same warmth and curiosity we bring to any other form of inner work.
Final Thoughts
The practice of feeding your demons reminds us that lasting transformation often begins by turning toward the parts of ourselves we would rather avoid. Through Lama Tsultrim Allione’s teachings, the wisdom of Machig Labdron Chod, and the tools of Tibetan shadow work, we can learn to meet fear with compassion and recognize demons as teachers.
As that relationship shifts, more space opens for healing, self-awareness, and inner peace. We are here to walk alongside you in that journey, with teachings, digital courses, and a community that meets you wherever you are on the path.
Frequently Asked Questions About Feeding Your Demons
What is the purpose of practicing how to feed your demons?
The purpose of feeding your demons is to change your relationship with fear, emotional pain, and inner conflict. Instead of trying to eliminate these experiences, the practice encourages understanding and compassion as a path toward healing.
Do I need to be Buddhist to practice “befriending my demons?”
No. Many people practice feeding their demons regardless of their religious or spiritual background. The method focuses on self-awareness and emotional healing, making it accessible to anyone interested in personal growth.
Can facing your fears head-on help with anxiety?
Many practitioners find the practice helpful for understanding anxious thoughts and emotional patterns. It is intended to complement personal growth and is not a substitute for professional mental health care.
Why are demons described as teachers?
The term “demons as teachers” reflects the idea that our greatest challenges often reveal important lessons about our fears, habits, and unmet emotional needs.
Is feeding your demons the same as shadow work?
They share similar intentions but differ in approach. Tibetan shadow work draws from Buddhist teachings and guided visualization, while other forms of shadow work may use psychological or therapeutic methods.
Can beginners learn how to face their demons through practice?
Yes. Beginners can start by learning the core principles through books, guided audio practices, workshops, or teachings from qualified instructors before developing a regular practice.
How often should I practice Lama Tsultrim Allione’s spiritual exercises?
There is no fixed schedule. Some people use the practice during periods of emotional difficulty, while others include it as part of their ongoing spiritual or mindfulness routine.
Michelle Cassandra Johnson is an author, activist, spiritual teacher, racial equity consultant, and intuitive healer. She is the author of six books, including Skill in Action and Finding Refuge. Amy Burtaine is a leadership coach and racial equity trainer. With Robin DiAngelo, she is the coauthor of The Facilitator’s Guide for White Affinity Groups. For more, visit https://www.michellecjohnson.com/wisdom-of-the-hive.
Dr. Daniel Amen is a practicing psychiatrist, the director of the wildly successful network of Amen Clinics, and the bestselling author of titles such as Change Your Brain, Change Your Life. He has partnered with Sounds True to release several audio courses including Relaxation, Focus, and Memory Training and Unchain Your Brain: An Audio Program for Breaking the Addictions that Steal Your Life. In this episode of Insights at the Edge, Tami Simon engages Dr. Amen in a conversation about his pioneering brain imaging techniques and the vast implications these methods could have on psychotherapy—as well as society in general. They talk about cultivating better brain health and the effects even minor brain injuries—such as those suffered regularly in contact sports—can have on everyday quality of life. Finally, Dr. Amen and Tami speak on the intersection of neurology and spirituality, and how we can all help our brains age gracefully by making more considerate personal choices.
(62 minutes)
