Tami Simon: Being a Spiritual Entrepreneur

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August 22, 2023

Tami Simon: Being a Spiritual Entrepreneur

Tami Simon August 22, 2023

A magazine article about Sounds True founder Tami Simon referred to her as a “spiritual entrepreneur.” At first, Tami wasn’t sure about the label. Yet over time, she came to appreciate and embrace it. Today, the art of spiritual entrepreneurship is a central facet of Sounds True’s Inner MBA® program. 

In this host-only episode of Insights at the Edge, Tami shares her thoughts and feelings about what it means to lead a company dedicated to the well-being of its employees as equally as it is to business success. For anyone looking to bridge their innermost values with how they make a living, Tami reveals seven principles of the spiritual entrepreneur, with insightful guidance on honoring the voice of the heart; leading with presence; why relationships need to come first; creating a culture of care, engagement, and well-being; alternating between high performance and good rest; how to embrace challenges as growth opportunities; claiming our personal agency and doing the work of “cleaning up”; business as a means to address real social needs; maintaining trust in the unfolding process; making a commitment to “lift each other up” in the way we do business; recognizing our interdependence; and more.

Tami Simon started Sounds True at the age of 22 with a dream and a tape recorder. Though she had no experience running a business and only a vague idea of what she wanted the company to be, Tami had her guiding principle strongly in place: to disseminate spiritual wisdom. Over its 36-year history, Sounds True has grown into a multimedia publisher that has produced over 6,000 titles, has been included twice in the Inc. 500 list of the fastest-growing companies, and is North America’s leading publisher of spoken-word spiritual teachings.

One of the world’s very first organizations to focus on multiple bottom lines as part of its founding mandate, Sounds True has expanded steadily over the years while staying true to its original mission. Partnering with the leading spiritual teachers of our time, Sounds True now has a successful book publishing program (distributed by Macmillan) and has grown to produce events, certification programs, and transformational online learning experiences.

Tami hosts the popular Sounds True podcast, Insights at the Edge, which has now been downloaded more than 20 million times. She is also the founder of the Sounds True Foundation, which is dedicated to bringing spiritual education to people who would otherwise not have access. She lives in Boulder, Colorado, and in British Columbia with her wife, Julie Kramer, and their two spoodles, Raspberry and Bula.

Author photo © Jason Elias

600 Podcasts and Counting…

Subscribe to Insights at the Edge to hear all of Tami’s interviews (transcripts available too!), featuring Eckhart Tolle, Caroline Myss, Tara Brach, Jack Kornfield, Adyashanti, and many more.

Meet Your Host: Tami Simon

Founded Sounds True in 1985 as a multimedia publishing house with a mission to disseminate spiritual wisdom. She hosts a popular weekly podcast called Insights at the Edge, where she has interviewed many of today's leading teachers. Tami lives with her wife, Julie M. Kramer, and their two spoodles, Rasberry and Bula, in Boulder, Colorado.

Photo © Jason Elias

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Note: This interview originally aired on Sounds True One, where these special episodes of Insights at the Edge are available to watch live on video and with exclusive access to Q&As with our guests. Learn more at join.soundstrue.com.

Bringing Your Soul Force to Work: Why Being Yourself C...

Each of us has a somewhat mysterious inner power that could be called a “soul force.” In my experience, our soul force feels unstoppable, and it carries with it our uniqueness and what we care the most about. You could say it is the most essential part of us, that which we cannot be “talked out of,” that which demands expression.

Many people believe that this soul force, if it even exists, is not necessarily related to our work in the world. I am proposing just the opposite: that if we are to find our deepest fulfillment at work and achieve the highest potential in our career, in whatever field that might be, we need to engage and unleash this power.

What does it feel like to “work from our soul”? In my experience, there is a sense of drawing on a source of pure potential that is self-renewing and feels electrically charged. I don’t feel like I am working from a thin and limited layer of thoughts or strategy, but instead, there is a sense of being tapped into a charged energetic system of support and creativity.

Your Belly, Heart, and Head

For many years, I practiced somatic meditation, a type of meditation where we practice (among other things) inhabiting the inner space of the body and developing what’s known as interoception (being aware of internal bodily sensations). One of the things I discovered was the felt experience of three energy centers—the belly, heart, and head—that are referenced in many different systems of spiritual practice, and how these three centers can help us in engaging our soul force at work.

This might sound esoteric, but I actually think these three inner energy centers (called the “three brains” or “tan tiens” in Chinese medicine or “elixir fields” in certain types of qigong) are very discoverable and accessible to people who start to turn their attention inward.

To say more, when our belly center is open and energy is flowing through it in an unimpeded way, we can feel a sense of grounded power. We feel anchored and sense that we can weather the storms of life like a strong tree that is rooted deeply in the earth.

When our heart center is open, we can feel a sense of love streaming from us in every direction. This stream carries with it our care and concern for others. You could even say that we sense a stream of well wishes pouring out from our heart. Our work becomes imbued with a motivation to be of service to others and our world.

And when the center of our head is open, energy and information flow in through the top of our head in a way that often feels, at least in my experience, quite mysterious. New ideas come to us that can feel sparkly, such that even we are surprised by what is occurring to us. We become endlessly innovative in our work.

The Power of Letting Go

What does it take to awaken the intelligence of these three “inner brains” and allow the full power of our soul force to stream through these three energy centers? In my experience, what is required is not what you might expect. We don’t need to add anything to us. What is needed is a whole lot of letting go.

What are we letting go of? All of the ways we block ourselves, all of the ways we hold back. We are letting go of all of the ways we seek approval and are twisted up trying to appeal to others to be liked by them, the many ways we try to find acceptance and success via the unspoken and sometimes spoken rules of the status quo. We let go of twisting ourselves to fit a norm that doesn’t fit the truth of who we are. We let go of the mental construct of who we are so we can be the unique expression of the truth of who we are.

One year at Sounds True, we decided to give T-shirts out to the staff as part of our holiday gifting. Not a particularly original idea, but something we thought people would like. And our creative director put this slogan on the T-shirt: “Sounds True: Here for the Weird.” And I loved it.

Now, not everyone likes the word “weird”but I do. A chapter was once written about me for a book on bringing your whole self to work, and the authors called it “Tami Simon: Flying Her Freak Flag.” I didn’t mind the use of the word “freak” either. The reason is that these are just words in popular culture that mean someone is willing to be themselves in all of their uniqueness and eccentricities. And that courage to step forward and be a brave truth-teller is something that I value.

Recently, I was in a discussion with a spiritual teacher about how interesting it is that we don’t become a blob of paste-like oneness when we drop deeply into what some people refer to as the “field of being,” the boundless, awake awareness that we share. Instead, we often become more uniquely expressive and can even appear a bit quirky. He shared his observation that it is our ego-construct, the veneer of “I’ve got it together,” that keeps us looking like copycats of others. When we allow that ego construct to lose its presentational grip, and perhaps even drop away, we make room for the emergence of our soul force, the innermost part of ourselves, to shine forth. We liberate our own “weird.”

As a leader of an organization, one of the things I have noticed is that when I present and speak from this innermost place without a lot of self-censorship, it naturally invites others to do the same. It is as if a “permission field” has been established. The company founder is telling it like it is—talking about what she learned in therapy this week, or something that occurred when talking with her wife (of the same sex), or a discovery that came through a sleepless night—and this sets up a new norm. This organization is actually a place where I don’t need to wear a mask at work; my truth-telling and uniqueness are welcome here. And this liberates a tremendous amount of energy and, dare I say, “soul power.”

What’s Your Genius Zone?

Several years ago, as the CEO at Sounds True, I found myself having difficulty figuring out how to best structure our organization (as our direct-to-consumer digital business began to grow rapidly with a different set of infrastructure needs from our traditional publishing business). I decided to hire an organizational consultant, Lex Sisney, the founder of Organizational Physics, whose expertise is helping midsize companies design to scale.

To my surprise, Lex started his assessment of Sounds True’s structural needs by having me do a deep-dive review of whether or not I was working in what he calls one’s “genius zone.” As I have come to understand Lex’s approach, part of what he believes contributes to organizational flourishing (and the ability to scale) is when people are in job functions that make the best use of their natural capacities and passions.

In a way, this seems utterly obvious. Like any good sporting team, you want people in the positions where they have the most natural affinity and talent. And when you have a whole team of people working in their genius zones, you have a much greater likelihood of having a winning team.

And yet as a founder, I have always had the attitude of “I will do whatever it takes. This isn’t about being in a ‘genius zone’; this is about getting done what needs to be done. All work is not enjoyable anyway, and just buck up and do the next thing needed.” This sounds very dutiful, and it is, but it is not the stance that creates the most high-functioning team, nor the most joy, nor the most soul engagement at work.

About a year and a half ago, I did an exercise where I went through my calendar for several weeks in a row and numbered every scheduled meeting on a 1-to-10 scale in terms of how excited I was for the meeting to take place. A very obvious pattern emerged: about half of the meetings in my calendar received the number 2 or 3, and about half of the meetings were an 8 or a 9 or even a 10.

The events in the calendar that received a high score related to interviews I was hosting, new partnerships that were being formed, and working directly with authors on new projects. The meetings that received a low score had to do with the business’s strategic execution in terms of finance, operations, and the coordination of various departments. This simple exercise presented a clear picture: I needed to shift my role and pass on a whole set of responsibilities so I could be free to focus on and expand the parts of my work that were exciting to me.

We have this notion that we need to trade what we really care about in order to make money. In a conversation with Rha Goddess, author of the book The Calling, I asked her about this. She said something to the effect of, “Why wouldn’t you earn the most money in your career doing what you are uniquely good at, what you excel at, what you uniquely have the ability to contribute?”

Her words landed. What if our greatest career achievement can only come from working in our area of natural genius, from letting go of all the ways we hold ourselves back and bringing our full soul force to work?

I believe that when we do, we find fulfillment at work. And also in life. And then, when our days come to an end, we find ourselves at peace, hands open and empty. We gave away all that we were given.

In support of your journey,

Tami Simon

Tami Simon

Tami Simon is the founder of Sounds True and the Sounds True Foundation, and cofounder of the Inner MBA online immersion learning program and conscious business community created in partnership with LinkedIn and Wisdom 2.0.

The Inner MBA program connects a global community from more than 90 countries. It includes teachings from conscious business leaders, influential CEOs, spiritual luminaries, and faculty from leading universities. Together, we engage in the inner work of growth and transformation, empowering ourselves and our organizations to contribute powerfully to our collective good.

A Message of Gratitude

Dear Sounds True friend,

At this time of thanks-giving, I want to thank you, a beloved member of our extended Sounds True community of listeners, readers, authors, and learners worldwide.

Thank you for your interest and willingness to be an explorer of your inner world.

Thank you for your perseverance, your willingness to be here, with all of life’s great joys and terrible griefs and sorrows. Thank you for being ”on the journey,” with all of the ways life breaks open our hearts and asks us to expand and hold a larger space of love.

Thank you for your courage to be you, beloved and singular, the you that carries a unique gift, some special look, a cry and a laugh never heard before, a contribution we need. Thank you for being yourself and extending yourself to others, even in small ways, which often turn out to be huge.

My own prayer this Thanksgiving is to remain steadfast and true. Please know that here at Sounds True we remain so—and we love doing so in connection with you. We are here because you are here. This thanks-giving, I bow to the strength and goodness of our human hearts.

With you on the journey,

Tami

P.S. Here is a thanks-giving offering, a classic poem from Mary Oliver:

Praying

It doesn’t have to be
the blue iris, it could be 
weeds in a vacant lot, or a few 
small stones; just 
pay attention, then patch

a few words together and don’t try
to make them elaborate, this isn’t 
a contest but the doorway

into thanks, and a silence, in which 
another voice may speak.

Mary Oliver, Thirst

Tami Simon

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Serene older woman in nature with hand on heart

What does it mean to listen to the soul when it feels most exposed? In Marion Woodman’s teachings, moments of vulnerability are not interruptions but invitations to pay attention. Soul vulnerability often shows up through the body, through emotion, or through a quiet sense that something within us is asking to be heard. When we stay present, these experiences begin to reveal deeper meaning through the Jungian feminine, aging wisdom, and Jungian psychology depth.

For decades, we have been devoted to sharing the living wisdom of transformative teachers, preserving their voices in ways that remain true to their depth and presence. Our work brings forward teachings from leading spiritual visionaries, offering guidance that supports inner growth, emotional honesty, and a more embodied way of being .

Here, we look at Marion Woodman on the soul’s vulnerability and how listening to our deepest wisdom can guide a more grounded and aware life.

Key Takeaways:

  • Embodied Wisdom: Soul vulnerability reveals insight through the body, emotions, and inner experience.
  • Feminine Awareness: The Jungian feminine supports deeper listening, intuition, and connection to the psyche.
  • Aging Insight: Aging wisdom deepens reflection and helps integrate life experiences with greater clarity.

Discover the Hidden Power of Daily Meditation

Marion Woodman on Soul Vulnerability, Jungian Feminine, Aging Wisdom, and Jungian Psychology Depth

What does it mean to truly listen to the soul, especially in moments when we feel most exposed or uncertain? In the teachings of Marion Woodman, soul vulnerability is not something to avoid or overcome. It is a vital expression of the psyche asking for our attention. At Sounds True, we have long been devoted to sharing living wisdom in the authentic voices of transformative teachers, preserving insights that invite us into deeper presence and self-understanding. Woodman’s work within Jungian psychology offers a compassionate and embodied path toward this kind of listening. She reminds us that the Jungian feminine lives not in abstraction but in the body, in feeling, and in the rhythms of lived experience. As we grow and change, aging wisdom begins to shape how we meet our vulnerability. Rather than turning away, we are invited to stay, to sense, and to trust that something meaningful is unfolding within us.

Understanding Soul Vulnerability Through Jungian Feminine, Aging Wisdom, and Jungian Psychology Depth

Soul vulnerability often appears at the edges of our comfort. It may arise through loss, illness, transition, or moments when our usual ways of coping no longer hold. Within Jungian psychology, these moments are not seen as failures. They are invitations into a deeper relationship with the psyche.

Soul Vulnerability as an Opening to the Jungian Feminine

The Jungian feminine speaks in a language that is often quiet and symbolic. It is present in dreams, in bodily sensations, and in the subtle shifts of emotion that move through us. When we allow ourselves to experience soul vulnerability, we begin to soften the barriers that keep us disconnected from this inner voice. Woodman taught that the body is not separate from the psyche. It carries memory, truth, and intelligence. When we listen closely, we begin to recognize how the Jungian feminine guides us toward wholeness through feeling and presence rather than force or control.

Aging Wisdom and the Deepening of Jungian Psychology Depth

With time, our relationship to vulnerability changes. Aging wisdom brings perspective, allowing us to see how earlier experiences have shaped our inner life. Within Jungian psychology, this is part of the individuation process, a gradual unfolding of the self. Soul vulnerability becomes less overwhelming and more meaningful. We begin to trust that even difficult experiences carry insight. This trust does not remove pain, but it creates space for reflection and integration.

Soul Vulnerability and the Jungian Feminine in Aging Wisdom and Jungian Psychology Depth

As these elements come together, we begin to sense a different way of being with ourselves. There is less urgency to fix and more willingness to understand.

The Body as a Guide in Soul Vulnerability

Woodman’s work consistently returns to the body as a source of wisdom. Physical sensations, fatigue, or tension can reflect deeper emotional truths. When we approach these experiences with curiosity, we open a pathway into soul vulnerability. The Jungian feminine supports this process by inviting us to feel rather than analyze. Aging wisdom allows us to recognize patterns and respond with greater care. Over time, we learn that the body is not an obstacle but a guide.

Integrating Experience Through Jungian Psychology Depth

Integration within Jungian psychology depth involves holding complexity. We are not asked to eliminate contradiction but to remain present with it. Soul vulnerability allows us to acknowledge both strength and fragility. The Jungian feminine encourages us to stay connected to our inner experience, while aging wisdom reminds us that understanding unfolds gradually. This integration creates a sense of groundedness that supports authentic living.

Exploring Soul Vulnerability, Jungian Feminine, Aging Wisdom, and Jungian Psychology Depth

There is a natural rhythm to inner work that cannot be rushed. Woodman’s teachings invite us to honor that rhythm and to trust the unfolding process of the psyche.

The Role of Relationship in Soul Vulnerability

Relationships often bring our vulnerability into focus. They reflect aspects of ourselves that may remain hidden when we are alone. Through connection, we encounter both our capacity for love and our fears of being seen. The Jungian feminine encourages openness in these moments, while aging wisdom helps us respond with patience and understanding. Within Jungian psychology, depth and relationships are understood as essential to growth, offering mirrors that reveal where healing is needed.

Trusting the Unfolding of the Psyche

The psyche moves in cycles rather than straight lines. There are times of clarity and times of uncertainty. Soul vulnerability is part of this movement. The Jungian feminine invites us to remain present with what is emerging, even when it feels unclear. Aging wisdom supports a longer view, helping us recognize that meaning often appears over time. Within Jungian psychology, this unfolding is part of becoming more fully ourselves.

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The Jungian Feminine, Soul Vulnerability, Aging Wisdom, and Jungian Psychology Depth in Practice

Bringing these insights into daily life can begin with small, intentional shifts in attention. We do not need to change everything at once. We can begin by listening more closely.

  • Take time for quiet reflection each day, allowing space for inner awareness to arise naturally
  • Notice bodily sensations without judgment, recognizing them as expressions of the psyche
  • Record dreams or images that stay with you, honoring their symbolic meaning
  • Engage in creative practices that allow feeling and imagination to take form
  • Reflect on life experiences and how they have contributed to your growing aging wisdom

These practices are gentle invitations. They support a relationship with soul vulnerability that is rooted in care rather than pressure. Over time, they help cultivate a deeper connection to the Jungian feminine and the insights of Jungian psychology depth.

Aging Wisdom, Soul Vulnerability, Jungian Feminine, and Jungian Psychology Depth in Inner Work

Inner work asks for honesty and patience. It is not always comfortable, yet it is deeply meaningful. Aging wisdom brings a willingness to reflect rather than react. Soul vulnerability becomes a guide, pointing toward areas that call for attention. The Jungian feminine supports a compassionate approach, one that honors both the body and the emotions that arise. Within the depth of Jungian psychology, this work is essential to individuation. It invites us to engage with unconscious material and bring it into awareness. As we do so, we begin to experience a sense of coherence within ourselves. We are no longer divided between what we show and what we hide. Instead, we move toward a more integrated way of being.

Soul Vulnerability and Aging Wisdom Through the Lens of Jungian Feminine and Jungian Psychology Depth

As we continue to listen to the soul, vulnerability begins to feel less threatening. It becomes a source of guidance. Aging wisdom allows us to recognize patterns and approach them with greater openness. The Jungian feminine deepens our connection to feeling and intuition, helping us navigate the complexities of inner life. Within Jungian psychology, this transformation reflects a growing relationship with the self. Soul vulnerability is no longer something to resist. It is something to honor.

Integrating Soul Vulnerability, Jungian Feminine, Aging Wisdom, and Jungian Psychology Depth

Integration is a living process that unfolds over time. It asks for attention, patience, and a willingness to remain open. Soul vulnerability remains at the center, inviting us to stay connected to our experience. The Jungian feminine offers a way of understanding the body, emotion, and imagination as sources of wisdom. Aging wisdom deepens our capacity to reflect and integrate what we have lived. Within Jungian psychology depth, this movement toward wholeness is ongoing. As we continue to listen, we begin to sense a quiet alignment within ourselves. It is not something we force. It emerges through presence, through care, and through a growing trust in the intelligence of the soul.

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Final Thoughts

Soul vulnerability invites us to stay present with our inner experience, even when it feels uncertain. Through the lens of the Jungian feminine, aging wisdom, and Jungian psychology depth, we begin to recognize this vulnerability as a source of insight rather than something to overcome.

Over time, this way of listening deepens our connection to ourselves, shaping a more grounded and attentive way of being.

Frequently Asked Questions About Marion Woodman and Soul Vulnerability

What is Marion Woodman best known for in spiritual psychology?

Marion Woodman is known for her work in analytical psychology, particularly her focus on embodiment, the feminine psyche, and the relationship between psyche and soma.

How does Marion Woodman define the soul in her teachings?

She often describes the soul as a living presence expressed through the body, dreams, and emotions rather than something abstract or separate from daily life.

What role does the body play in Jungian psychology depth?

The body is seen as an essential messenger of the unconscious, offering signals that reflect deeper psychological and emotional realities.

How is the Jungian feminine different from traditional ideas of femininity?

The Jungian feminine refers to an archetypal energy present in all people, emphasizing receptivity, intuition, and connection to inner life rather than gender roles.

Why is aging wisdom important in inner development?

Aging wisdom brings perspective, helping individuals reflect on life experiences and integrate lessons that support emotional and spiritual maturity.

How can someone begin studying Jungian psychology depth?

Many begin through books, guided courses, therapy, or lectures that introduce core concepts like archetypes, dreams, and the unconscious.

What makes Marion Woodman’s teachings relevant today?

Her emphasis on embodiment and emotional honesty resonates in a time when many feel disconnected from their inner lives and physical experience.

Can soul vulnerability support creative expression?

Yes, being open to vulnerability often allows deeper emotional material to surface, which can enrich creative practices like writing, art, or movement.

How do dreams relate to soul vulnerability?

Dreams can reveal hidden emotions and symbolic messages, offering insight into areas where the psyche seeks attention or healing.

Is Jungian psychology’s depth connected to spiritual practice?

While rooted in psychology, it often intersects with spirituality by addressing meaning, purpose, and the experience of the inner self.

Michelle Cassandra Johnson is an author, activist, spiritual teacher, racial equity consultant, and intuitive healer. She is the author of six books, including Skill in Action and Finding Refuge. Amy Burtaine is a leadership coach and racial equity trainer. With Robin DiAngelo, she is the coauthor of The Facilitator's Guide for White Affinity Groups. For more, visit https://www.michellecjohnson.com/wisdom-of-the-hive.