Rated 2.7 out of 5
Based on 3 reviews


The Fall of the Twin Towers and the Rise of an Enlightened Humanity
Hardcover Book
Hardcover Book
Sounds True eReader (Immediate Access)
A compelling look at the evidence for an emerging shift in human consciousness.
Full Description

Ego: The Fall of the Twin Towers and the Rise of an Enlightened Humanity by Peter Baumann and Michael W. Taft is the first book to explore the positive evolutionary potential hidden in one of the most destructive events in history. In their examination of the evolutionary implications of 9/11 and its aftermath, the authors contend we are not falling into the grip of a new dark age at all; rather, we are on the verge of a much brighter one as the Darwinian process of natural selection continues to advance humankind.

The authors’ inquiry led them to the roots of human suffering: the ego. That the ego underlies our problems as a species may come as no surprise. But a deeper look into the ego’s origin and history is full of unexpected revelations:

  • The modern human is dominated by a Stone Age brain
  • Energy consumption and the environmental crisis is nothing more than the evolutionary drive to survive gone haywire
  • Evolution has wired us to be riveted to bad news, bad outcomes, and worst-case scenarios
  • When beliefs are challenged it triggers a life or death stance in the human nervous system
  • Emotions are mostly physical, not mental

The self we identify with—along with its biases and beliefs—turns out to be an evolutionary tool that made its first appearance some 50,000 years ago during what’s called the conceptual revolution, arguably the biggest developmental leap in human history. The emerging ego accompanied our ability to construct complex tools, create art, and redefine social structure. For the first time as a species, we were able to imagine the future, consider the thoughts of others, and picture ourselves in our own minds. The ego is a cognitive trick of natural selection intended to insure the survival of the individual. Baumann and Taft say the problem comes when we take the ego’s conceptualization of reality as the truth about who we actually are.

Using the latest research from neuroscience, evolutionary biology, psychology, and paleontology, Baumann and Taft show that modern humanity may be on the verge of an expansion of cognitive abilities akin to the development of the ego. This next step will free the human mind to see beyond the confines of the prison, and open the vast potential of conscious awareness.

Format Details
Hardcover Book eBook
Contents Hardcover Book (273 pages) eBook (273 pages)
Dimensions 5 x 5 inches
Product Code BK02134 BK02134W
ISBN Number 978-1-60407-573-1 978-1-60407-656-1
Shipping and Returns

Shipping (US and Canada Only) calculated at checkout.

See Return Policy

100% Sounds True Guarantee

We stand by our products. Learn more
Michael W. Taft

About Michael W. Taft

Michael W. Taft is a serious student of evolution and the capacities of the human brain. A professional researcher and writer for more than two decades, Taft is fascinated by what neuroscience, biology, psychology, archeology, and technology can tell us about the human condition. Michael is a senior adviser to the Baumann Foundation. He lives in Berkeley, California.

Peter Baumann

About Peter Baumann

Peter Baumann began his career as a member of the internationally acclaimed 1970s band Tangerine Dream and later founded the Private Music record label. Instead of being derailed by early fame and fortune, he asked himself this in his late 40s: “Given that I probably have about 10,000 days left on the planet, how can I use this time in the most meaningful and useful way possible?” To address this question, Baumann assembled a top-notch interdisciplinary think-tank, the San Francisco-based Baumann Foundation. He serves as a trustee of the California Institute of Integral Studies and as a fellow at the Mind & Life Institute.


average rating 2.7 out of 5
Based on 3 reviews
  • 5 Stars
    0 Reviews
  • 4 Stars
    0 Reviews
  • 3 Stars
    2 Reviews
  • 2 Stars
    1 Review
  • 1 Star
    0 Reviews
0% of reviewers would recommend this product to a friend
3 Reviews
Reviewed by Nori M.
I don't recommend this product
Rated 2 out of 5
Review posted

Review for Ego

First of all, I thought it would be an audio book. Was surprised when it arrived and was a book-book. Also, the author tried to make a case for the official 9/11 story. I believe Bin Laden and alQuaeda were CIA assets during a previous war, and probably still work for Dick Cheney.

So the book went against my grain, but I read it and put it aside. Some of the ideas were interesting.

Was this helpful?
Reviewed by Kathy M.
Rated 3 out of 5
Review posted

Review for Ego

Fascinating information. Haven't finished it yet but I can't put it down.

Was this helpful?
Reviewed by Manuel
Rated 3 out of 5
Review posted

Review for Ego

Attracted by the intriguing subtitle I eagerly read the sample chapter - and was thoroughly dissapointed. Not only that the authors seem to know little of higher consciousness, but this book seems to be just another piece of propaganda that ignores objective scientific evidence. For example, in Chapter One they write

"The fire created by the explosive burning of this fuel was so intense that it weakened the Twin Towers' steel skeletons, causing them to collapse, killing several thousand people."

This is the official version which the authors have adopted, but according to more than 1600 certified architects and engineers it's a physical impossibility, and they have overwhelming evidence not only for that, but also that the twin towers and building 7 have been subject to a controlled demolition (cf. www.ae911truth.org or http://youtu.be/hZEvA8BCoBw).

I find it rather revealing that the authors refer to the many contributions in the internet and particularly on YouTube without even mentioning the controversy around this issue. A superb title wasted on a sad piece of state propagand.

Was this helpful?