The Art of You

The Essential Guidebook for Reclaiming Your Creativity
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In this inspiring guide from conscious creativity leader James McCrae, you’ll find a variety of ways to expand your creative life. From visual inspirations to opportunities for creative play, here he shares a flexible set of tools, exercises, rituals, and insights that will awaken your sense of wonder and reclaim the artist within.

Full Description
The Art of You offers great insights and steps on how to cultivate creativity. This is essential reading for anyone looking to share their unique experience, to foster deep connections, and to inspire others.” Yung Pueblo, #1 New York Times bestselling author

From conscious creativity leader James McCrae comes a guide to reclaim creativity as a sacred path to healing; awaken your sense of wonder, execute your craft, and reclaim the artist within.

Whether an accountant or a writer, you are an artist whether you realize it or not. You create your life in each passing moment. The question is, are you creating with conscious intention or creating by default?

Creativity is our true magic. To be alive is to be in a state of co-creation with the universe. But it also requires courage and commitment—especially in a culture that values conformity and trends above authentic expression. For anyone who has hit a creative wall and wants to reignite their imagination and passion, author and poet James McCrae’s The Art of You is a powerful resource to help you access your inner magic and spark your joy in creativity.

Presented in his signature visual style, The Art of You helps you dissolve blockages and turn your imagination into reality. Topics in this book include:
  • Creativity is human nature. You don’t have to make traditional art. Creative thinking can be applied to every area of your life, from business to relationships to social media content.
  • In a world of increasing uncertainty, creativity is more important than ever. The old social norms are rapidly shifting. Creativity helps us navigate the unknown and shape a better future.
  • Creativity is an equal balance of yin (being) and yang (doing). This book unlocks the full spectrum of the creative process, from cultivating intuition to launching projects, providing rituals and practices for each stage of the process.
  • Expression is healing. It’s not only about being good at creativity. It’s about creativity being good for you.
  • Creativity in the age of social media and AI. Learn how to be an artist in an increasingly digital world.
“Art matters,” says McCrae. “Art gives us comfort, opens our minds to new perspectives, and leaves us awestruck. Art is medicine—for ourselves, others, and the world.” Here is an indispensable resource to awaken the creative power of your soul—whether you’re a writer, painter, dancer, singer, or someone who wants to express your unique truth in work, life, and love.
Format Details
Contents Digital Audio (6 hours, 56 minutes)
Product Code AB06942W
ISBN Number 978-1-64963-268-5
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James McCrae

About James McCrae

James McCrae is an author, poet, meme artist, and founder of Sunflower Club, a global school and community dedicated to conscious creativity. James is the author ofSh#t Your Ego Says and How to Laugh in Ironic Amusement During Your Existential Crisis. As a creative strategist, he has worked with top brands and startups. His articles on creativity have appeared in publications like Forbes, HuffPost, Adweek, Yogi Times, and Entrepreneur. He lives in Austin, Texas. For more visit

Author photo © Bry Penney