The Heart of Entrepreneurship
Full Description
From the creator of Melissa & Doug toys, Melissa Bernstein offers entrepreneurs a guide to discovering and launching their unique vision.
Entrepreneurship isn’t for the faint of heart. Melissa Bernstein, cofounder of the wildly successful toy company Melissa & Doug and cofounder of the wellness company Lifelines, knows this firsthand. Connecting deeply with your soul and crafting a clear vision is central to launching a successful business. In The Heart of Entrepreneurship, Bernstein offers a guide for the creative and visionary process of bringing a business, product, or service to life.
Bernstein walks readers through the process she uses when launching a new product or venture—a process she has taught to hundreds of students at Duke University and through Sounds True's Inner MBA® program. She likens this process to creating a new recipe: cultivating a mindset of curiosity, gathering ingredients, diving deep into your area of intrigue, allowing ideas to simmer, assessing and altering as needed, and serving your perfected recipe to consumers. Each chapter offers insights and practical exercises to help you apply these ideas to your own life and business.
Turning your passion into ideas that serve others requires courage and commitment, and offers a profound sense of fulfillment. Bernstein writes, “You’ll come to see that the solutions to both entrepreneurial challenges and life’s most important questions are waiting (and have always been waiting) within your very soul.”
Format Details
| Paperback Book - Preorder (Available November 11, 2025) | eBook - Preorder (Available November 11, 2025) | |
|---|---|---|
| Contents | Paperback Book (256 pages) | eBook (256 pages) |
| Dimensions | 6 x 9 inches | |
| Product Code | BK07218 | BK07218W |
| ISBN Number | 978-1-64963-389-7 | 978-1-64963-390-3 |
Shipping and Returns
Shipping (US and Canada Only) calculated at checkout.
See Return Policy
100% Sounds True Guarantee
We stand by our products. Learn more100% SATISFACTION GUARANTEE
We unconditionally guarantee your satisfaction with all Sounds True digital audio and video products and physical products for one year when purchased via our website. If a Sounds True product fails to meet your expectations for any reason, simply contact Sounds True Customer Service for a full refund. For items purchased from Sounds True that are manufactured by other companies, we indicate the refund period in the product description.
Please note: Due to credit card fraud protection policies, refund requests over 120 days from purchase date will be refunded via a paper check (in US dollars) and mailed to the billing address on file or applied as a credit on account.
All digital audio and video titles are also covered by a one year guarantee.
About Melissa Bernstein
Melissa Bernstein is an entrepreneur, creative, and mother of six. She’s cofounder of Melissa & Doug, a billion-dollar toy company, and Lifelines, a wellness brand offering sensory products to manage stress and enhance well-being. Melissa is the Entrepreneur in Residence for the Inner MBA® certification program created by Sounds True, LinkedIn, and Wisdom 2.0; cofounder of Duke University’s Melissa & Doug Entrepreneurs program; and author of LifeLines and Practice Makes Purpose.
